Discovery call
We discuss your business, customers, goals and what the new website needs to achieve.
WordPress websites engineered to load instantly, get found — on Google, in the local pack, and by AI search — and turn visitors into enquiries. Built for businesses that want a website that works, not just one that looks nice.
Lifetime theme licence and premium SEO plugin included with every build. No ongoing licence fees.

Built for speed from day one.
Structured, optimised, found.
Built for how people search now.
You deal with me, start to finish.
Slow sites lose visitors. Bloated page builders, plugin overload and weak copy confuse customers. SEO is left until later — or not done at all.
Meanwhile, more people are using ChatGPT, Perplexity and Google AI Overviews to find and vet recommendations.
I build websites that include speed, structure, SEO and conversion-focused copy from day one — so you get found, understood and chosen.
Slow sites lose customers
Visitors leave before the page loads, and poor performance can reduce visibility.
Designed to Convert
Clear structure, persuasive copy and focused calls to action help more visitors take the next step.
Search is changing
Customers now discover businesses through Google, local results and AI tools.
Built properly from day one
Performance, structure, SEO and conversion-focused copy are handled together.
1. Speed, obsessively
Built on a fast, lightweight framework with clean code and no plugin bloat. Performance improves user experience and supports stronger visibility.
2. Found everywhere people search — built in, not bolted on
Proper headings, metadata, descriptive URLs, image alt text, structured data and useful content. Works for Google and AI search.
3. Copy that sells, written for your customers
Clear, benefit-led pages that answer real customer questions and guide visitors to take action.
4. Lifetime licences included
Lifetime licence for the base theme framework and a premium SEO plugin. Future updates, no surprise renewal invoices.
More people are finding businesses through AI tools like ChatGPT, Perplexity and Google AI Overviews.
These engines reward clean structure, clear data and useful content. AI-referred visitors are often further down the buying journey — ready to take action.
Speed, structure and substance are the future-proof foundations.

When someone asks ChatGPT or Google how to choose a landscaper, what to check before booking a holiday let or which local business can solve a problem, they may get much of the answer without visiting several websites.
What AI cannot replace is a website that actually does something: takes the booking at 11pm, shows what is in stock, collects the information needed for a quote or answers practical questions before anyone has to call.
Where it is useful, I can build that work in:
Bookings and payments taken through your own websiteCatalogues customers can search and filterEnquiry forms that ask the important questions upfrontConfirmations and instructions that send automaticallyClear, structured business information that search engines and AI systems can understand
The old website was built to be looked at. This kind is built to be used.
Practical WordPress websites built around how your business actually works.
Pre-launch quality report included
Every website is checked across 60+ technical, performance, SEO, security, accessibility, privacy and usability points before launch.
The website doesn’t exist in isolation. I make sure the domain, hosting, business email, security, forms, analytics and search setup work together properly — and that you, rather than a previous designer or an abandoned hosting account, control the important parts.

Who you’ll be working with
Hi,
I’m a WordPress designer and IT professional with 20 years of technical experience behind me. I understand the wider technical setup — hosting, domain, email and security — so your website sits on solid infrastructure and keeps working while you sleep.
You deal with one person who is accountable for all of it. Straightforward communication. No jargon. Just results.
WordPress specialistPerformance & SEO focusedHosting, email & domain setupSecurity & updates handledOne person, end-to-end accountability
A SIMPLE PROCESS
A clear, straightforward process from first conversation to launch — with one person responsible for the full project.
We discuss your business, customers, goals and what the new website needs to achieve.
I define the scope, structure, content requirements and price before the build begins.
The website is designed and built with performance, search visibility and conversion in mind.
The finished site is thoroughly tested and launched. If you need help afterwards, you still deal directly with me — no support desk and no explaining your website to someone who has never worked on it.
Search is changing, not disappearing. People still use Google, local results and AI tools to decide who to trust. A fast, well-structured website with useful content gives those systems clearer information to understand, cite and recommend.
Most websites take 3–6 weeks from discovery to launch, depending on content and complexity.
The discovery call is straightforward, non-obligatory and focused on whether the site is the right fit for your business.
Book a discovery callBook a free discovery call. No hard sell — just a straightforward conversation about what your business needs and whether I’m the right person to build it.
Book a discovery callNo hard sell. We’ll establish whether I’m the right fit for your project.